Product Marketing Manager - Remote

Overview

You'll be our go-to product marketing specialist, getting your hands dirty to bring GTM strategies to life across both Crop.photo (our AI platform that keeps brands looking sharp) and Evolphin's digital asset management solutions. Working with our CMO, you'll run lean but make big waves. This scrappy role puts you right where the action is – launching both products now while crafting the story of how they'll come together in the future. Think fast, move faster, and be ready to hustle across channels to make your mark. If you love doing a bit of everything and seeing real results from your work, you'll fit right in.

In Short

• Conduct in-depth market research to identify opportunities across eCommerce brands, creative post-production and marketing teams
• Define and validate market segments, buyer personas, and jobs-to-be-done for both platforms - Crop.photo & Evolphin DAM
• Develop positioning strategies that highlight the unique AI advantages of Crop.photo for brand compliance
• Create compelling narratives around Evolphin's digital asset management capabilities especially with the focus on video post-production
• Drive product launches by coordinating with cross-functional teams (product, sales, customer experience)
• Develop pricing strategies that maximize adoption and revenue
• Create sales enablement materials that clearly communicate our value propositions
• Monitor the competitive landscape for both AI-powered visual tools and digital asset management solutions
• Develop proposal templates, discovery questionnaires, and presentation assets
• Contribute content for webinars, whitepapers, and blog posts

Requirements

• Strong background in product marketing and go-to-market strategy
• Experience in digital asset management and AI technologies
• Proven ability to conduct market research and competitive analysis
• Excellent communication and content creation skills
• Ability to work collaboratively across teams
• Strong analytical skills to track industry trends

Benefits

• Opportunity to work with innovative AI technologies
• Dynamic and fast-paced work environment
• Collaborative team culture
• Professional development opportunities
• Flexible working arrangements