Product Marketing Manager - Remote

Overview

The Product Marketing Manager role requires a passionate Go-to-Market professional who will be a subject matter expert (SME) in our products and markets, focusing on the Canadian market as part of our global product marketing team.

In Short

• Lead market and customer research for your territory.
• Monitor market trends and distill them into insights.
• Create positioning briefs to share learnings.
• Collaborate with Sales, Customer Success, and Product Development teams.
• Build and execute Go-to-Market strategies for new products.
• Enhance sales enablement tools and support GTM teams.
• Drive functional and process improvements related to sales enablement.
• Create content that delivers customer value throughout the marketing funnel.
• Present to groups and collaborate with other teams.
• Utilize strong written communication skills for detailed content.

Requirements

• Minimum 2-3 years of Product Marketing experience in B2B environments.
• College degree in business, marketing, or related field.
• Pragmatic marketing certifications are preferred.
• Proven ability to develop clear messaging that resonates with buyers.
• Experience identifying and executing projects with limited guidance.
• Strong written communication skills for proofreading and content creation.
• Highly organized and comfortable managing multiple projects.
• History of building rapport and collaborating with teams.
• Experience presenting to groups and engaging leadership.
• Experience in team selling across multiple industries is a plus.

Benefits

• Integrated support for mental health and well-being.
• Vacation starting at 3 weeks.
• Wellness days and an annual giving day.
• Comprehensive medical and dental coverage.
• Year-end company closure for relaxation.
• LinkedIn Learning license for upskilling.