Marketing Operations Lead (Platform Operations) - Remote

Overview

As Headway’s Marketing Operations Lead (Platform Operations), you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack. You’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system.

In Short

• Own, manage, optimize marketing tech stack integrations.
• Partner with RevOps to streamline end-to-end lead flow processes.
• Build, implement, and refine lead scoring models.
• Manage lifecycle stages and drive improvements in funnel conversion.
• Maintain a high-quality database through enrichment tools and audits.
• 3-5+ years of Marketing Operations experience required.
• Deep understanding of marketing automation tools (Marketo) and CRM systems (Salesforce).
• Familiarity with tools like LeanData, Chilipiper, Clay, and Outreach.
• Detail-oriented with a focus on operational efficiency.
• Motivated by the opportunity to impact accessible mental healthcare.

Requirements

• Experience in high growth technology environments preferred.
• Hands-on experience with LeanData, Outreach, Chilipiper is a plus.
• Marketo Certification is a bonus.

Benefits

• Equity Compensation.
• Medical, Dental, and Vision coverage.
• HSA / FSA.
• 401K.
• Work-from-Home Stipend.
• Therapy Reimbursement.
• 16-week parental leave for eligible employees.
• Flexible PTO.
• Employee Assistance Program (EAP).
• Training and professional development.