Director of Performance & Digital Marketing - Remote

Overview

The Director of Performance & Digital Marketing at Guardant Health will lead the performance marketing and media strategy, focusing on optimizing paid media investments and enhancing digital marketing initiatives.

In Short

• Own and optimize paid media investments across various channels.
• Partner with marketing leads to create integrated media plans.
• Manage media agencies to meet ROI and KPI targets.
• Incorporate advanced targeting and personalization strategies.
• Lead website strategy and oversee CRM programs.
• Manage social media strategy and ensure brand alignment.
• Oversee digital agencies and marketing technology stack.
• Establish KPIs and reporting frameworks with the Analytics team.
• Lead and inspire a high-performing marketing team.
• Foster collaboration across various departments.

Requirements

• Bachelor’s degree in Marketing or related field; advanced degree preferred.
• 12+ years of experience in performance and digital marketing.
• Proven track record with multi-million-dollar media budgets.
• Expertise in digital channel management and marketing technology.
• Strong experience with website management and SEO.
• Understanding of compliance in marketing (HIPAA, FDA, FTC).
• Ability to adapt in a fast-changing environment.
• Collaborative mindset with a focus on growth.

Benefits

• Flexible hybrid work model for better work-life balance.
• Competitive salary range.
• Opportunities for professional growth and development.
• Collaborative and positive work culture.
• Comprehensive benefits package.