Senior Product Marketing Manager - Remote

Overview

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.

In Short

• Own and execute email marketing strategies
• Create and execute GTM strategy for product launches including positioning, messaging, training, and collateral
• Produce and/or collaborate on content to engage target audiences including providers and clients
• Develop strategies to increase product visibility and adoption
• Work closely with Product, Strategic Partnerships, Design, Growth, and Customer Success teams to ensure awareness and alignment on product features and marketing initiatives
• Monitor market trends, competitor activities, and customer feedback to inform marketing strategies and share insights with Product

Requirements

• 3+ years of product marketing experience (startup, marketplace and healthcare experience is also a plus but not required)
• Collaborative. You have experience working with PMs, designers, and various cross-functional stakeholders
• User Empathy. You relish talking to users, understanding their unique pain points, and using that deep understanding to build messaging and strategies.
• Scrappy. You’ll do anything to achieve your goal. You know how to think on the fly and persist through setbacks and roadblocks and to motivate your teammates to do the same.
• Team Player. You are collaborative by nature, relish in camaraderie and group wins, and are looked to by colleagues as a steadfast partner and source of encouragement
• Highly Motivated. You take ownership of your work.

Benefits

• The chance to drive impact within the mental healthcare landscape from day one
• Comprehensive health insurance plans, including dental and vision
• Our dedication to mental health guides our culture. Wellness benefits include (but are not limited to):
• Flexible working hours
• Flexible Time Off
• Company-wide winter break
• Mental health mornings (2 hours each week)
• Wellness Stipend
• In-office meals and snacks
• Continuous learning opportunities
• Competitive salary
• The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities