Senior Product Marketing Manager - Remote

Overview

We are seeking a Senior Product Marketing Manager to join our expanding Product Marketing team at Addepar, a global technology and data company that helps investment professionals provide informed guidance for their clients.

In Short

• Develop a comprehensive product marketing strategy for enterprise and institutional client segments.
• Become the expert in client segments by understanding the market and buyer personas.
• Build relationships with sales and relationship management teams.
• Define product positioning and craft compelling product messaging.
• Collaborate with Product and GTM teams for impactful strategies and materials.
• Manage product and feature launch processes.
• Produce thought leadership and educational content.
• Research market trends and competitive landscape.
• Build and launch a resource hub for client education.

Requirements

• 4-8 years of product marketing experience, preferably in B2B SaaS or fintech.
• Full stack product marketer with strong value propositions and content development skills.
• Excellent writing and communication skills.
• Ability to see the big picture and articulate product narratives.
• Experience designing go-to-market strategies.
• Ability to move between strategy development and tactical execution.
• Experience building cross-functional partnerships.
• Ability to work independently and prioritize efficiently.

Benefits

• Competitive salary with bonus and equity options.
• Flexible work environment.
• Opportunities for professional growth and development.
• Collaborative company culture.
• Comprehensive benefits package.