Senior Product Marketing Manager - Math - Remote

Overview

The Senior Product Marketing Manager-Math is responsible for developing an annual marketing plan and go-to-market strategy for new math products and leading a team to execute the strategy. The role requires a deep understanding of the K–12 market and how to develop and deliver a compelling and relevant message at various points in the buyer’s journey.

In Short

• Design and execute an annual marketing plan and quarterly tactical plans for math products.
• Lead go-to-market planning and execution for new product launches and feature updates.
• Develop buyer journey map to inform product positioning and messaging.
• Create marketing strategies based on audience insights.
• Track and analyze data to gain insight into consumer behavior.
• Ensure messaging consistency across all customer-facing materials.
• Build and nurture strong relationships with the math product team.
• Communicate new product features and benefits to sales.
• Position Great Minds as a leader in creating math curriculum at conferences.
• Align campaigns to the sales funnel.

Requirements

• Deep understanding of the K-12 market.
• Experience in product marketing.
• Strong analytical skills.
• Proficiency in HubSpot, Salesforce, and Google Analytics.
• Excellent communication and relationship-building skills.
• Ability to work collaboratively with cross-functional teams.
• Experience in developing marketing strategies.
• Knowledge of the math curriculum landscape.

Benefits

• Opportunity to work with a mission-driven organization.
• Collaborative work environment.
• Professional development opportunities.
• Impactful work in the education sector.