Head of Growth & Demand Generation - Remote

Overview

The Head of Growth & Demand Generation owns pipeline creation at Gray Swan, a company focused on protecting organizations from AI security threats. This revenue-critical role involves designing and executing a multi-channel demand engine to generate high-quality sales-accepted pipeline.

In Short

• Own pipeline targets aligned with revenue goals.
• Design and execute integrated campaigns across various channels.
• Build and optimize programs for generating Sales Qualified Leads (SQLs).
• Define ICP segmentation and prioritize high-value accounts.
• Develop and test channel strategies including paid, organic, and events.
• Manage budget allocation with clear ROI accountability.
• Partner with Sales leadership to ensure marketing-generated pipeline converts to revenue.
• Collaborate with Product for message-market fit.
• Comfortable using AI tools for automation in marketing efforts.
• 5+ years of experience in B2B SaaS marketing with a focus on demand generation.

Requirements

• Proven track record in generating measurable pipeline.
• Strong grasp of inbound and outbound/ABM strategies.
• Experience with paid acquisition and growth experimentation.
• Familiarity with marketing and sales tools like HubSpot.
• Highly analytical with strong experimentation instincts.

Benefits

• Competitive compensation package.
• Equity package.
• 401k with up to 4% matching.
• 28 days annual leave.
• Health, dental, and vision coverage.
• Flexible work arrangements.
• Visa sponsorship available for exceptional candidates.