Marketing Enablement Lead - Remote

Overview

The Marketing Enablement Lead will play a pivotal role in the Global Marketing Strategy & Enablement team at General Motors, focusing on implementing a cross-tier go-to-market framework to enhance the customer shopping journey.

In Short

• Lead the implementation of a cross-tier marketing strategy.
• Facilitate collaboration across functions to achieve integrated marketing goals.
• Drive planning across marketing technology and science workstreams.
• Manage complex projects with multiple moving parts.
• Develop updates for leadership and dealer council groups.
• Integrate dealer perspectives into marketing strategies.
• Build strong relationships across various teams.
• Leverage marketing technology to enhance performance metrics.
• Adapt to changing needs and proactively solve problems.
• Communicate effectively with internal and external partners.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 6+ years of experience in Marketing, CX, Media, or project management.
• Proven ability to manage projects across functions.
• Expertise in website and dealer marketing implementations.
• Experience with CRM, media, and social marketing channels.
• Knowledge of GM marketing operations across tiers.
• Strong collaboration and relationship-building skills.
• Excellent organizational skills.
• Flexibility and comfort with ambiguity.
• Strong communication skills.

Benefits

• Comprehensive well-being support from day one.
• Opportunities for personal and professional growth.
• Inclusive workplace culture promoting diversity.
• Relocation benefits may be available.
• Commitment to zero crashes, zero emissions, and zero congestion.