Customer Insights Lead - Remote

Overview

The Customer Insights Lead is responsible for providing relevant insights to ensure brands deliver focused marketing strategies, managing creative excellence KPIs, and leveraging data to drive brand growth.

In Short

• Work in a hybrid role: 3 days on-site, 2 days remote.
• Provide insights for distinctive marketing strategies.
• Launch and maintain Creative Excellence KPIs.
• Lead the commercial implementation of Ehrenberg Bass philosophies.
• Utilize social listening for brand equity insights.
• Collaborate across teams for holistic reporting.
• Distill large data sets into actionable insights.
• Develop a common creative measurement strategy.
• Educate agencies on performance measurements.
• Manage insights for strategic planning.

Requirements

• 5-7+ years of experience in brand equity and creative analytics.
• Experience in strategy, media activation, and creative development.
• Deep understanding of segmentation models.
• Ability to build frameworks for consumer-centric strategies.
• Excellent collaboration skills.
• Results-driven mindset with a portfolio of achievements.
• Highly organized and process-oriented.
• Proactive and independent work ethic.
• Comfortable enforcing new standards and processes.

Benefits

• Inclusive workplace fostering diversity and belonging.
• Opportunities for personal and professional growth.
• Support for individuals with disabilities.
• Competitive salary and benefits package.
• Work-life balance with hybrid work model.