Campaign and Event Marketing Lead - Remote

Overview

Built is a growth-stage company at the intersection of FinTech and PropTech. We are on a mission to change the way the world gets built with technology and services that streamline the $1.4T U.S. construction industry.

In Short

• Develop and execute 1:1, 1:few, and 1:many ABM programs targeting high-value accounts.
• Run multi-threaded campaigns across email, digital ads, social, direct mail, and events.
• Own event marketing strategy, including industry conferences, customer events, field events, and executive roundtables.
• Partner with sales and revenue teams to align ABM and event strategies.
• Leverage first-party data and intent signals to craft personalized content.
• Drive pre, during, and post-event engagement strategies.
• Work with external vendors to execute high-impact event experiences.
• Track key performance indicators (KPIs) and optimize campaigns for ROI.
• Utilize marketing automation and ABM tools to enhance personalization.

Requirements

• 7+ years of B2B marketing experience in ABM, demand generation, or event marketing.
• Proven success in launching and managing ABM and multi-channel marketing campaigns.
• Experience leading event marketing efforts, including planning and execution.
• Familiarity with ABM platforms and marketing automation tools.
• Strong digital marketing knowledge across various channels.
• Creative thinker with a track record of developing unique marketing campaigns.
• Strong analytical mindset for optimizing campaign performance.
• Experience managing external agencies to scale marketing efforts.
• Excellent project management and collaboration skills.
• Experience in SaaS, fintech, or B2B technology marketing is a plus.

Benefits

• Competitive benefits including uncapped vacation and health insurance.
• Robust compensation package including base salary and equity.
• Flexible working hours and paid family leave.
• Learning grant program for ongoing professional development.