Segment Marketing Manager, Private Sector - Remote

Overview

The North American marketing team is a collaborative, high-performing field marketing group that values curiosity, creativity, and results. We are self-starters, comfortable challenging the status quo, and open to new ideas and perspectives. This is an excellent opportunity to shape strategy and grow your career in a fast-paced environment.

In Short

• Lead the development and execution of integrated marketing strategies for key private sector markets.
• Partner with sales and marketing teams to increase awareness and demand for Genetec solutions.
• Translate industry insights into actionable marketing strategies.
• Create regional content and campaigns addressing customer pain points.
• Manage campaign timelines, deliverables, and performance reports.
• Execute multi-channel campaigns to generate and nurture leads.
• Boost brand awareness through media relations and speaking opportunities.
• Optimize the private sector event strategy.

Requirements

• 8 years of marketing experience, including 5 years in B2B marketing.
• Strong background in both traditional and digital marketing tactics.
• Strategic thinker with execution and prioritization skills.
• Proven success in partnering with sales teams and developing strategies.
• Excellent communication and collaboration skills.
• Experience managing lead pipelines and optimizing digital channels.
• Creative approach to budget management and ROI improvement.
• Understanding of marketing automation tools and CRM systems.

Benefits

• Attractive compensation package with 401K match.
• Training Tuition Reimbursement Program.
• Work-life balance with a flexible working schedule.