Senior Marketing Manager - Segment Lead - Remote

Overview

We are seeking a Segment Marketing Lead to develop and execute integrated marketing strategies for our Healthcare Professional (HCP) audience segments. This is an individual contributor role focused on creating targeted, data-driven campaigns that drive awareness, engagement, and adoption of GeneDx’s genomic solutions.

In Short

• Develop and execute audience-centric marketing strategies and campaigns tailored to HCP segments.
• Define and refine audience segments using data-driven insights.
• Create a comprehensive content strategy that aligns with audience needs.
• Lead the development and execution of full-funnel, multi-channel marketing campaigns.
• Collaborate closely with sales enablement to bring campaigns to life.
• Develop and execute measurement plans to track and analyze campaign performance.
• Monitor industry trends and competitor activities to refine strategies.
• Position GeneDx as a trusted partner in the healthcare space.
• Manage approvals and reviews for all marketing materials.
• Occasional travel required for team offsites and marketing activations.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field required; advanced degree preferred.
• 8+ years of experience in marketing, preferably with 3-5 years in the healthcare industry.
• Proven success in segment marketing targeting HCPs.
• Strong strategic thinking and data-driven marketing skills.
• Exceptional communication and storytelling skills.
• Proficiency in marketing technologies, including CRM and marketing automation platforms.
• Experience with project management tools like Monday.com.
• Highly collaborative with a history of success working cross-functionally.
• Strong analytical skills with experience in developing marketing metrics.
• Passion for innovation and driving outcomes in healthcare.

Benefits

• Paid Time Off (PTO)
• Health, Dental, Vision and Life insurance
• 401k Retirement Savings Plan
• Employee Discounts
• Voluntary benefits