Senior Marketing Manager - Remote

Overview

The Senior Marketing Manager will lead product marketing, campaign management, and the integration of AI-driven marketing strategies within a collaborative team environment.

In Short

• Develop value propositions and messaging frameworks for products.
• Design and manage cross-channel marketing campaigns.
• Create targeted email campaigns with performance optimization.
• Drive AI integration in marketing processes.
• Coordinate external agencies for brand consistency.
• Analyze marketing performance and iterate strategies.
• Collaborate with cross-functional teams for effective campaign implementation.
• Utilize WordPress and Salesforce for website and CRM management.
• Manage agencies and freelancers effectively.
• Fluency in German and English is required.

Requirements

• At least 3 years of experience in B2B Marketing.
• Solid experience with WordPress, Salesforce, and Pardot.
• Experience with various AI tools in Marketing.
• Strong storytelling and brand positioning skills.
• Ability to develop strategic campaigns focused on performance.
• High degree of personal responsibility and initiative.
• Experience managing agencies and cross-functional teams.
• Native-level German and very good English skills.

Benefits

• Ambitious and friendly team with a high Kununu score.
• Flexible and hybrid working time models.
• 60 days workation in the EU per year.
• Regular company events.
• Daycare allowance and company pension scheme.
• Corporate benefits and discounts.
• Discounted membership for sports offers.
• Diverse development opportunities.