Product Marketing Manager, Private Sector - Remote

Overview

Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.

In Short

• Develop product positioning and compelling messaging for products within your portfolio.
• Create effective Go-to-Market plans for new products and launch of new features in existing products.
• Develop effective sales enablement assets and content that support with persona and use-case specific messaging and objection handling.
• Collaborate with Competitive Intelligence to conduct thorough and timely competitive analysis to differentiate our solutions and drive growth.
• Author compelling content related to your product portfolio and private sector use cases for use across whitepapers, blogs, sales enablement, etc.
• Work alongside demand generation and communications teams to develop plans that drive awareness and product engagement among potential and existing customers.
• Drive cross-functional alignment through product development and execution of Go-to-Market process while tracking success metrics.
• Act as a product expert / evangelist in support of training, sales, demand creation, and trade show support.
• Support with win loss analysis, analyst relations, and PR initiatives.

Requirements

• Proven experience in product marketing with successfully launching and growing existing products.
• Strong collaboration skills with experience in working cross functionally with Product Management, R&D, Sales, Demand Gen, Brand & Communications, and Customer Success.
• Exceptional verbal and written communication skills; experience with creating compelling product messaging and content to be leveraged across a variety of channels.
• Proven experience with the Go-to-Market process and building effective plans to bring new products to market and launch new features for existing products.
• Innovative thinker who is passionate about deeply understanding the customer and their challenges.

Benefits

• Generous time off policies.
• Competitive compensation.
• Volunteer opportunities.
• Reward and recognition programs.
• Employee committees & resource groups.
• Healthcare and retirement benefits.