Marketing Specialist - Remote

Overview

We are looking for a creative and analytical Marketing Specialist to support a flexible, collaborative team. This role will focus on market research, campaign planning, CRM organization, email marketing, LinkedIn outreach, and performance analysis across digital and traditional marketing channels.

In Short

• Conduct market research to identify consumer needs, habits, trends, and new branding opportunities.
• Develop and implement marketing campaigns across digital and traditional channels.
• Prepare email marketing plans for targeted audience groups.
• Plan and support LinkedIn campaigns aimed at specific B2B audiences, including prefabrication manufacturers.
• Import, organize, and tag contacts and lists in the CRM.
• Collaborate with sales to strengthen marketing strategies and campaign execution.
• Analyze marketing data to measure campaign performance and improve future strategies.
• Manage marketing budgets and support the production of marketing materials.
• Stay current with marketing tools, technologies, SEO practices, and social media strategies.
• Prepare written outlines for new tasks, test new approaches, and adjust strategies as needed.

Requirements

• Strong analytical skills and creativity.
• Experience in market research and campaign planning.
• Proficiency in CRM tools and email marketing platforms.
• Knowledge of digital and traditional marketing strategies.
• Ability to analyze data and improve marketing strategies.
• Excellent communication and collaboration skills.
• Familiarity with SEO practices and social media.

Benefits

• Flexible working environment.
• Collaborative team culture.
• Opportunities for professional development.