Product Marketing Manager - Remote

Overview

At Foley, we are revolutionizing the way companies recruit, screen, and monitor drivers. This is an exciting time for us as we scale our B2B vertical SaaS business and modernize our products for the future. If you are a strategic thinker who thrives in complexity, is energized by impact, and wants to work with a team passionate about building great products and helping customers, we would love to talk to you.

In Short

• Conduct market research to identify customer needs and market trends.
• Develop product positioning and messaging for our SaaS product.
• Lead go-to-market strategies for product launches.
• Monitor competitor offerings and develop competitive analysis reports.
• Drive product adoption through targeted campaigns and educational materials.
• Collaborate with product management to align product roadmap with market needs.
• Establish KPIs and track performance metrics for product marketing initiatives.
• Facilitate cross-functional collaboration between teams.
• Define pricing and packaging strategies in partnership with finance.
• Contribute to a positive team culture focused on growth and innovation.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in product marketing within a SaaS environment.
• Proven success in launching new products and features.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Experience with marketing automation tools and CRM systems.

Benefits

• Choose from 3 medical plans, 2 levels of dental, and 2 levels of vision plans.
• Generous vacation, sick, and personal time off.
• 401K plan with a match.
• Support for your well-being and work-life balance.
• Opportunities for professional growth and internal advancement.
• Collaborative and engaging work environment.
• Innovative and entrepreneurial culture.
• Access to cutting-edge technology and resources.
• Build lasting relationships with colleagues.
• Be part of a rapidly growing company with a strong mission.