Lead Generation Specialist - Remote

Overview

Finexio is the leader in AP Payments as a Service, the leading embedded payments approach for business-to-business payments. Finexio simplifies the way businesses process and receive B2B payments by integrating electronic payments and cash flow improvement solutions directly into customers’ accounts payable and procurement software.

In Short

• Results-driven Lead Generation Specialist focused on identifying and converting high-quality prospects.
• Own the entire lead generation process from awareness to marketing qualified leads.
• Execute digital advertising strategies and create compelling lead magnets.
• Implement sophisticated marketing automation workflows for lead nurturing.
• Manage multi-channel campaigns and optimize conversion funnels.
• Deep expertise in demand generation tactics required.
• Work closely with sales to ensure lead quality and conversion rates.
• Maintain detailed performance analytics and attribution reporting.
• Collaborate with sales teams to refine lead scoring and qualification.
• Monitor key metrics and create reports for campaign optimization.

Requirements

• Proven experience in lead generation and digital marketing.
• Hands-on experience with email marketing, SEO, and content syndication.
• Proficient in marketing automation tools like HubSpot and Salesforce.
• Strong analytical skills to monitor performance metrics.
• Ability to manage budgets and optimize ad campaigns.
• Experience in conversion rate optimization and A/B testing.
• Strong communication and collaboration skills.
• Data-driven mindset with a focus on results.
• Ability to work in a fast-paced environment.
• Familiarity with lead scoring models and qualification criteria.

Benefits

• Opportunity to work with a leading company in AP Payments.
• Dynamic and collaborative work environment.
• Access to professional development resources.
• Flexible working hours.
• Competitive salary and performance-based incentives.
• Health and wellness benefits.
• Networking opportunities within the industry.
• Potential for career advancement.
• Supportive team culture.
• Work on innovative projects in the field of B2B payments.