Senior Demand Generation Manager - Remote

Overview

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses.

In Short

• Strategic and execution-focused Senior Demand Generation Manager.
• Own and optimize the buyer journey across key practice areas.
• Lead planning and execution of lifecycle campaigns including email, social, webinars, and sponsorships.
• Collaborate with Content, Product Marketing, ABM, and Field Marketing.
• Define and implement tailored marketing journeys.
• Build and optimize segmented email nurture programs.
• Manage end-to-end webinar program to maximize lead generation.
• Develop channel-specific social strategies.
• Optimize website conversion paths and landing pages.
• Leverage third-party sponsorships for lead generation.

Requirements

• 4–7 years of experience in B2B SaaS marketing.
• Experience mapping buyer journeys and creating content strategies.
• Proven success in building and optimizing email nurture programs.
• Strong webinar and digital event experience.
• Ability to think strategically and execute independently.
• Collaborative mindset and strong cross-functional communication skills.
• Familiarity with HubSpot, Google Analytics, LinkedIn Ads, and webinar platforms.

Benefits

• Competitive compensation packages with meaningful ownership.
• Unlimited PTO.
• 401k.
• Wellness benefits, including free therapy sessions.
• Technology & Work from Home reimbursement.
• Flexible work schedules.