Marketing Director - Remote

Overview

The Marketing Director will lead FarmRaise's marketing strategy, campaign execution, and performance tracking across multiple channels, focusing on connecting strategy to execution and driving conversions.

In Short

• Own the marketing strategy and campaign execution.
• Lead go-to-market strategies for various customer profiles.
• Oversee content calendar and manage campaign roadmap.
• Plan and execute Account-Based Marketing campaigns.
• Own SEO strategy and content prioritization.
• Manage brand voice and visual identity.
• Coordinate webinars and virtual events.
• Segment email lists and set up automated workflows.
• Collaborate with sales and product teams for alignment.
• Drive demand generation and optimize marketing funnels.

Requirements

• 5+ years experience in B2B Enterprise SaaS marketing.
• Experience in early-stage startup marketing strategies.
• Strong knowledge of HubSpot, Google Analytics 4, and SEO tools.
• Experience with ABM, SEO, paid ads, and email marketing.
• Strong copywriting and content briefing skills.
• Ability to manage content marketers and freelancers.
• Clear communicator aligning marketing with sales and product.
• Comfortable in fast-paced environments.

Benefits

• Mission-driven team with real-world impact.
• Flexible, remote-first culture.
• Ownership over high-ROI projects.
• Employee stock options.
• Healthcare, dental, and vision coverage.
• 401k with 4% match.
• Unlimited PTO with minimum encouraged days off.