Marketing Director - Remote

Overview

The Director of Marketing is responsible for overseeing all aspects of marketing, including strategic planning, brand development, lead generation, content marketing, digital marketing, and product marketing.

In Short

• Develop and implement a comprehensive B2B marketing strategy.
• Analyze market trends and customer behavior.
• Lead campaigns targeting different stages of the buyer's journey.
• Maintain and enhance the company's brand presence.
• Develop inbound and outbound lead generation strategies.
• Lead, mentor, and grow a high-performing marketing team.
• Collaborate with the product development team for product marketing.
• Oversee digital marketing efforts and content production.
• Track and report on marketing performance using analytics.
• Ensure alignment between marketing and sales initiatives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 8+ years of marketing experience, with 4 years in B2B.
• Proven track record in driving growth through marketing campaigns.
• Strong leadership skills with experience managing teams.
• Expertise in digital marketing, SEO, SEM, and marketing automation.
• Excellent communication and project management skills.
• Analytical mindset for data interpretation.
• Bilingual in French and English.

Benefits

• Remote, in-office, or hybrid work options.
• Group insurance and RRSP with employer participation.
• Minimum of 3 weeks vacation + 5 personal leave days.
• Access to telemedicine and assistance programs.
• Training and professional development opportunities.
• Agile methodology integration in projects.
• Employee discount program.
• Organizational culture promoting courage, determination, and collaboration.