Marketing Director - Remote

Overview

PursueCare is a mission-driven, patient-focused company that provides compassionate, judgement-free addiction recovery and behavioral health services to patients via telemedicine. Our inclusive and inspiring company culture empowers employees to be the best version of themselves.

In Short

• The Marketing Director plays a pivotal role in shaping and executing our overall marketing strategy.
• Develop, coordinate, and execute digital marketing campaigns targeting addiction treatment services.
• Lead in-app and digital marketing campaigns for current and prospective patients.
• Create marketing collateral to support partnership development and sales presentations.
• Conduct market research to identify trends in digital health and addiction treatment.
• Oversee organization-wide online marketing initiatives.
• Manage a marketing team to foster creativity and accountability.
• Assess performance metrics to measure reputation and ROI.
• Write and edit web content, social media posts, and advertising materials.
• Develop marketing messages tailored to resonate with Medicaid populations.

Requirements

• Bachelor's degree in marketing, business, or related field.
• 3+ years of experience in marketing within healthcare or addiction treatment sectors.
• In-depth knowledge of the Medicaid market.
• Excellent verbal and written communication skills.
• Strong design sense and experience designing advertising campaigns.
• Exceptional organizational skills.
• Ability to prioritize projects without compromising quality.
• Hands-on leadership approach suitable for a startup environment.

Benefits

• Join a mission-driven company focused on compassionate care.
• Opportunity to make a difference in the addiction treatment sector.
• Collaborative and inclusive work culture.
• Flexible working conditions.
• Professional growth opportunities.