Director, Performance Marketing - Remote

Overview

The Director of Performance Marketing will lead a team in developing and optimizing marketing strategies to drive customer growth for a financial services company.

In Short

• Lead and motivate a performance marketing team.
• Develop integrated performance marketing strategies.
• Oversee implementation of marketing plans across various digital channels.
• Set KPIs and report on marketing performance.
• Implement tracking to measure online media spend.
• Utilize Marketing Mix Modeling and multi-touch attribution.
• Monitor consumer habits and market trends.
• Manage the performance marketing budget.
• Conceptualize and test new marketing tactics.
• Foster a collaborative team culture.

Requirements

• 10+ years of experience in digital/performance marketing.
• Proven leadership skills with experience in team development.
• Strong understanding of lead generation and funnel optimization.
• Strategic thinker with a data-driven mindset.
• Excellent communication skills with stakeholders.
• Experience in developing online ad campaigns.
• Knowledge of current digital marketing trends.
• Strong project management skills.
• Detail-oriented with problem-solving abilities.
• Energetic and enthusiastic team player.

Benefits

• Competitive salary and performance bonuses.
• Opportunity to lead a dynamic marketing team.
• Work in a supportive and inclusive culture.
• Professional development opportunities.
• Flexible working environment.