Senior Lifecycle Marketing Manager - Retailer Sales - Remote

Overview

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

In Short

• Develop, execute, and optimize email channel strategy to drive qualified leads.
• Own the email process from strategy to execution and analysis.
• Customer segmentation and campaign setup for improved engagement.
• Implement A/B testing and performance tracking for optimization.
• Collaborate with sales and marketing teams for aligned messaging.
• Analyze customer touchpoints to enhance conversion pathways.
• Regularly report on campaign effectiveness and lead quality.
• Manage automated workflows and email sequences to drive sales.
• Craft compelling copy that resonates with the target audience.
• Ensure a seamless lead handoff process to the sales team.

Requirements

• 4-8 years of experience in B2B lifecycle marketing or demand generation.
• Proven track record in creating and optimizing email campaigns.
• Experience with A/B testing and analyzing engagement metrics.
• Ability to collaborate across sales, content, and product teams.
• Proficiency in tools like Braze, Mailchimp, Hubspot, and Salesforce.
• Strong skills in program management and communication.
• Experience with automated workflows and drip campaigns.
• Ability to analyze and report on campaign effectiveness.
• Experience in crafting conversion-driven copy.
• Ability to work in a fast-paced, dynamic environment.

Benefits

• Competitive salary and equity options.
• Flexible work schedule with hybrid options.
• Opportunities for professional growth and development.
• Supportive and inclusive company culture.
• Access to cutting-edge technology and tools.
• Health and wellness benefits.
• Engaging team events and community involvement.
• Work with a mission-driven organization.
• Collaborate with a talented and passionate team.
• Contribute to the growth of independent businesses.