Product Marketing Principal - Remote

Overview

At Evolve, we’re on a mission to make vacation rental easy for everyone. Our high-performing, customer-obsessed team runs on curiosity, communication, and accountability—working together to create exceptional experiences for our owners and guests. Whether solving big challenges, delivering outstanding results, or celebrating wins, we approach every day with purpose and passion. If you’re ready to join a mission-driven company where every teammate has the opportunity to thrive, Evolve might just be the place for you.

In Short

• Define how we communicate our value and bring new products to market.
• Shape how Evolve tells its product story and lead the go-to-market strategy.
• Build compelling narratives that resonate with the target audience.
• Drive measurable lifts in activation, retention, and satisfaction.
• Establish the product marketing discipline across the organization.
• Equip team members with narratives and tools for consistent communication.
• Translate insights into impactful strategies based on data and feedback.
• Collaborate with cross-functional teams to maximize product adoption.
• Refresh positioning and value propositions for improved clarity.

Requirements

• 8+ years of product marketing or related experience.
• Proven experience with positioning, messaging, and go-to-market strategy.
• Technical fluency across demand generation, content, and enablement.
• Ability to apply insights and data for performance evaluation.
• Demonstrated success in competitive differentiation.
• Comfortable operating with autonomy and accountability.
• Curious, collaborative, and growth-minded.

Benefits

• Industry-competitive pay and equity in the company.
• Generous paid parental leave policies.
• Comprehensive medical, dental, and vision plans.
• Generous PTO and personal holiday options.
• Annual travel credit and discounts on stays.
• World-class onboarding and development resources.
• Employee Resource Groups celebrating diverse communities.