Business Line Marketing Manager - Remote

Overview

The role of the Business Line Marketing Manager is pivotal in developing and executing strategic marketing plans for their specific offering segment, aimed at stimulating demand, attaining business line targets, and expanding market presence for Eurofins Discovery’s Drug Discovery.

In Short

• Develop and execute yearly marketing plans aligned with business goals.
• Collaborate with Product Managers and International Business Line Director.
• Adapt marketing activities to regional nuances.
• Lead planning efforts to achieve marketing qualified lead and pipeline goals.
• Optimize content marketing and copy for various communication channels.
• Manage lead nurturing programs to accelerate prospects.
• Analyze tactic performance and business impact.
• Report campaign cost, performance, and ROI.
• Monitor and adapt marketing strategies based on best practices.
• Serve as a Business Line contact for events and promotions.

Requirements

• Leadership and project management skills.
• Analytical and problem-solving skills.
• Adaptability and flexibility.

Benefits

• Career development support.
• Commitment to diversity and inclusion.
• Focus on sustainability and carbon neutrality by 2025.