Senior Brand Manager - Beer & Cider - Remote

Overview

The Senior Brand Manager - Beer & Cider will lead portfolio planning and develop strategic plans, innovation, and new product development within the Pinnacle Beer & Cider portfolio, driving performance and equity for the brand.

In Short

• 6 Month Fixed Term opportunity
• Lead the Beer & Cider portfolio strategy
• Develop and implement brand plans and innovation
• Conduct product launches and promotional activities
• Collaborate with internal teams for successful product development
• Manage budgets and financial aspects of the brand
• Lead and develop a direct report
• Use data-driven insights for strategic decisions
• Build relationships with external agency partners
• Become an expert on market trends and consumer behavior

Requirements

• 5–10 years experience in brand management
• Strong understanding of market landscape and consumer trends
• Experience in the liquor industry preferred
• Skilled in new product development and brand architecture
• Excellent communication and interpersonal skills
• Highly self-motivated with strong organizational skills
• Commercially minded with focus on measurable outcomes
• Creative approach to brand planning and execution
• Experience in customer analysis and market research
• G Suite capability, particularly in Sheets and Slides

Benefits

• Flexible working arrangements
• Exclusive discount card for partner brands
• Monthly meeting-free days
• Health and wellbeing services
• Opportunities for learning and development