Head of Loyalty Marketing - Remote

Overview

The Head of Loyalty Marketing will lead the loyalty marketing strategy for Dan Murphy’s, focusing on customer retention, lifetime value, and program differentiation.

In Short

• Lead and execute the My Dans loyalty marketing strategy.
• Design and drive new growth initiatives for the Dan Murphy’s brand.
• Collaborate with cross-functional teams to enhance customer engagement.
• Utilize data analytics to optimize program performance.
• Oversee the management of the loyalty budget.
• Manage relationships with external agencies.
• Track and improve the end-to-end member experience.
• Inspire and lead the broader marketing team.
• Conduct customer analysis to assess loyalty initiatives.
• Ensure seamless integration of loyalty initiatives across channels.

Requirements

• 10+ years in senior marketing and loyalty roles.
• Experience in designing and implementing strategy.
• Strong commercial acumen and P&L ownership.
• Excellent communication and stakeholder management skills.
• Tertiary qualifications in Business and/or Marketing preferred.
• Proven experience in customer experience and loyalty program design.
• Ability to work autonomously and deal with ambiguity.
• Proven leadership skills.
• Experience with loyalty marketing technology platforms is a plus.

Benefits

• Flexible working arrangements.
• Exclusive discounts for various brands.
• Monthly meeting-free days.
• Health and wellbeing services.
• Dedicated learning and development opportunities.