Senior Brand Manager - Remote

Overview

The Senior Brand Manager is responsible for defining and executing Minted's brand and integrated marketing each season, shaping brand marketing decisions, developing integrated marketing plans, and articulating core positioning to inspire effective creative work.

In Short

• Develop the seasonal brand strategy to meet brand, consumer, and company goals.
• Build the seasonal marketing calendar with product launches and promo events.
• Lead partnership and cross-category initiatives, including strategy and execution.
• Manage relationships with external partners and agencies.
• Collaborate with marketing teams to bring seasonal strategy to life across various channels.
• Develop creative briefs based on market and consumer insights.
• Work in a fast-paced environment while managing multiple projects.
• Analyze data to drive marketing decisions and strategies.
• Foster a collaborative team environment and influence cross-functional teams.
• Possess a deep appreciation for design and its impact on consumers.

Requirements

• 8+ years of marketing and/or brand strategy experience.
• Proven experience achieving business objectives in complex environments.
• Self-starter with strong prioritization skills.
• Results-driven with excellent organizational skills.
• Deeply quantitative and analytical mindset.
• Strong consumer insights and understanding of Minted products.
• Excellent verbal and written communication skills.
• Experience working cross-functionally.
• BA required; MBA or advanced degree preferred.

Benefits

• Opportunity to shape brand strategy and marketing initiatives.
• Collaborative team environment.
• Access to work with creative and innovative projects.
• Potential for career growth within the company.
• Work in a fast-paced, dynamic industry.