Senior Brand Manager - Remote

Overview

Frida is looking for a Senior Brand Manager to be responsible for commercial marketing strategies across the core portfolio and new product development. The ideal candidate is both strategic and an analytical thinker who has a passion for building mission-driven brands.

In Short

• Define and coordinate go-to-market plans for new product launches.
• Define messaging strategy and oversee creative development of commercial assets.
• Support the development of annual and quarterly briefs for cross-functional teams.
• Measure the impact of marketing activations on sales.
• Support retailer sell-in of new products and expansion opportunities.
• Become a subject matter expert on the brand and consumer.
• Evaluate product performance to refine plans and maximize growth.
• Conduct market analysis to inform marketing strategies.

Requirements

• Bachelor’s Degree in Marketing, Business, or similar focus.
• 5+ years of experience in CPG Brand Management.
• Prior oversight in creative development for product launches.
• Experience with Nielsen and/or IRI data analysis.
• Strong business acumen and understanding of brand growth.
• Excellent communication and collaboration skills.
• Proficient in Microsoft Office, especially PowerPoint and Excel.
• Strong organizational skills and ability to manage multiple projects.

Benefits

• Comprehensive medical, vision, and dental plans.
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming.
• Dog-friendly office.
• Learning & development opportunities.
• Company-wide events & outings.