Performance Marketing Manager (Amazon Lead) - Remote

Overview

The Performance Marketing Manager at Frida will own media strategy, planning, and execution for Amazon Advertising, driving growth and innovation in this critical channel.

In Short

• Lead Amazon Advertising media management from end-to-end.
• Collaborate with external agencies to identify testing opportunities.
• Create and maintain a quarterly business review template.
• Partner with agencies to uncover growth opportunities.
• Design and analyze incrementality and lift tests.
• Oversee competitive intelligence tools and establish reporting processes.
• Identify growth opportunities across Amazon’s media products.

Requirements

• 3-5 years of experience with Amazon Advertising products.
• Proven ability to translate campaign objectives into strategies.
• Experience developing reporting frameworks.
• Strong understanding of the media ecosystem.
• Proficiency in Microsoft Excel and third-party tools.
• Ability to influence cross-functional stakeholders.
• Highly organized self-starter with project management skills.
• Experience in baby brands or CPG is a plus.

Benefits

• Comprehensive health benefits including medical, vision, and dental.
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming.
• Dog-friendly office.
• Learning and development opportunities.
• Company-wide events and outings.