Performance Marketing Lead - Remote

Overview

The Performance Marketing Lead will play a crucial role in driving customer acquisition through paid search and social media channels at Skin + Me, a mission-driven start-up.

In Short

• Lead and manage paid search and social activities.
• Develop strategies for Meta, Google, and TikTok channels.
• Oversee paid media marketing budget and performance.
• Collaborate with team members to optimize campaigns.
• Present updates in team and leadership meetings.
• Manage a Paid Media Executive and support their development.
• Ensure effective communication of learnings across teams.
• Create plans to scale growth across online channels.
• Align marketing efforts with the overall growth strategy.
• Work in a hybrid environment with flexibility.

Requirements

• Strong experience in performance marketing, PPC, and Paid Social.
• Proficient in Google Ads, Meta, and TikTok platforms.
• Advanced Excel skills and data analysis capabilities.
• Experience in fast-paced, data-driven organizations.
• Ability to collaborate with design and copywriting teams.
• Commercial mindset with an inquisitive approach.
• Previous people management experience is a plus.

Benefits

• 25 days holiday plus bank holidays.
• Free breakfast and lunch provided.
• Hybrid working model with flexible hours.
• Equity options as part of the compensation package.
• Focus on health and wellbeing with various support schemes.
• Culture club for team celebrations and milestones.
• Discounted products for employees and their friends.
• Generous employee referral scheme.
• Dog-friendly office environment.