Performance Marketing Lead - Remote

Overview

The Performance Marketing Lead will be responsible for managing paid ad campaigns across various platforms to drive lead generation for clients in Southeast Asia, while leading a team to optimize performance and achieve targets.

In Short

• Set up and manage paid ad campaigns on platforms like Meta and TikTok.
• Monitor and optimize campaign performance to meet lead volume and CPL targets.
• Create and test ad copies and creative assets.
• Evaluate and improve UX/UI of landing pages for better conversion rates.
• Ensure accurate tracking of campaigns with proper pixel setup.
• Build and maintain performance tracking dashboards.
• Proactively suggest ideas to achieve marketing targets.
• Stay updated on industry trends and best practices.
• Lead a team of performance marketers and freelancers.

Requirements

• Results-driven with a proactive problem-solving approach.
• Minimum 3 years of experience in digital paid ads management.
• Proven track record in driving conversions and achieving revenue targets.
• Proficient in Meta and TikTok advertising.
• Able to multitask across multiple campaigns.
• Fluent in written and spoken English.

Benefits

• Opportunity to lead a dynamic team.
• Work in a fast-paced environment with diverse clients.
• Access to industry training and development.
• Collaborate with creative professionals.
• Flexible work arrangements.