Frida is a pioneering brand dedicated to supporting parents through the often challenging realities of parenthood. With a focus on innovation, Frida has developed over 100 products since the launch of its flagship NoseFrida, The SnotSucker, addressing common parenting challenges with practical solutions. The company expanded its offerings with Frida Mom in 2019, catering to women's needs during the transition to motherhood. Holding a significant market share, Frida's products are available in over 50 countries and 40,000 stores across various retail channels in the US. Committed to providing honest and relatable support to parents, Frida continues to grow and evolve, ensuring they have the resources they need to navigate parenthood.