Product Marketer - Remote

Overview

EasyLlama is transforming the HR compliance industry by reinventing outdated and uninspiring training solutions and adapting them for the mobile-first generation. Our engaging, fun, and interactive training helps millions of employees worldwide build a safer, more positive, and inclusive workplace.

In Short

• Lead the marketing strategy for workplace training content and LMS platform.
• Develop and execute go-to-market strategies for digital training products.
• Partner with Product Management and Sales for effective messaging and positioning.
• Define product launch plans and execute across marketing channels.
• Create targeted integrated revenue campaigns with demand gen and customer marketing.
• Build value-based messaging frameworks and enablement material.
• Identify content marketing initiatives for lead generation.
• Collaborate with Customer Success for customer engagement initiatives.
• Utilize customer insights for refining marketing campaigns.
• Foster brand advocacy through customer engagement programs.

Requirements

• 5+ years of experience in B2B SaaS product marketing.
• Proven track record in demand generation and customer lifecycle marketing.
• Experience with performance marketing tools and campaign management.
• Familiarity with LMS and e-learning platforms is a plus.
• Strong analytical skills with expertise in tools like HubSpot and Google Analytics.
• Ability to translate product features into compelling messaging.
• Experience working with cross-functional teams.
• Excellent communication and stakeholder management skills.

Benefits

• Competitive salary and benefits.
• Flexible, fully remote work environment.
• 4 Weeks PTO.
• Employer-sponsored health insurance.
• 401(k) with company matching.
• Professional development reimbursements.
• Monthly remote work stipend.
• Opportunity to shape the future of learning technology.
• Work with a forward-thinking team.
• Annual team events to nurture connection.