Product Marketer - Remote

Overview

As our first Product Marketer, you’ll proactively shape our go-to-market approach, serving as the crucial link between product strategy and the sales tactics that drive results.

In Short

• Develop a deep understanding of our product and service offerings.
• Collaborate with Product, Sales, and Operations to research and analyze our market.
• Define and document detailed customer segmentation and buyer personas.
• Craft messaging, content, and campaigns that resonate with property owners.
• Create collateral for the sales team to communicate value propositions.
• Bring customer success stories and case studies to life.
• Develop product documentation tailored to various Ideal Customer Profiles.
• Design and execute go-to-market strategies for product-feature releases.

Requirements

• 3+ years of experience in product marketing, preferably in B2B tech.
• Proven ability to drive business outcomes across the funnel.
• Demonstrated ability to create effective go-to-market strategies.
• Excellent written and verbal communication skills.
• Experience in developing customer segmentation and sales collateral.
• Strong analytical skills to translate data into actionable strategies.
• Proficiency with user behavioral data tools such as Amplitude.

Benefits

• Opportunity to grow in a rapidly growing startup environment.
• Work closely with cross-functional teams.
• Be part of a mission-driven company focused on innovation.
• Inclusive and diverse workplace culture.