Lifecycle Marketing Manager - Remote

Overview

The Lifecycle Marketing Manager position at Earnest focuses on developing and executing lifecycle campaigns that drive conversion and acquisition of financial products and services.

In Short

• Lead campaign performance reporting and optimization.
• Own campaign strategy, execution, and analytics.
• Drive conversion and acquisition through lifecycle marketing.
• Collaborate with senior leadership on strategic plans.
• Focus on flawless campaign execution and innovation.
• 5+ years in email or lifecycle marketing.
• Experience with audience segmentation and targeting.
• Strong data analysis skills required.
• Knowledge of regulatory requirements.
• Experience with marketing tools like Braze preferred.

Requirements

• 5+ years in B2C email or lifecycle marketing.
• 3+ years developing lifecycle/CRM programs.
• Experience in audience segmentation.
• Strong data analysis skills.
• Knowledge of business intelligence systems.
• Familiarity with regulatory requirements.
• Experience with Braze, ExactTarget, SendGrid, Twilio is a plus.

Benefits

• Health, Dental, & Vision benefits.
• Mac computers and work-from-home stipend.
• Monthly internet and phone reimbursement.
• Employee Stock Purchase Plan.
• 401(k) plan with company match.
• Robust tuition reimbursement program.
• $1,000 travel perk on each Earnie-versary.
• Competitive annual PTO.
• Competitive parental leave.