Director, Lifecycle Marketing - Remote

Overview

The Director, Lifecycle Marketing position is focused on developing and executing comprehensive lifecycle marketing strategies to help students manage their financial futures.

In Short

• Lead technical implementation across ESP consolidation and data integrity.
• Conceive and implement lifecycle marketing strategies.
• Collaborate with cross-functional teams for campaign execution.
• Manage executive-level communications on strategy and performance.
• Develop creative testing strategies for user acquisition.
• Stay updated on industry trends and customer behavior.
• Champion continuous improvement within the marketing organization.
• Work with various stakeholders including product marketing and analytics.
• Drive measurable business impact through lifecycle marketing.
• Flexibility for remote work with occasional in-office collaboration.

Requirements

• Bachelor's degree in Marketing or related field.
• 10+ years of experience in lifecycle or growth marketing.
• Proven track record in driving growth and customer lifetime value.
• Strong analytical skills for data-driven decision making.
• Experience with Braze and marketing automation platforms.
• Excellent communication and interpersonal skills.
• Experience in leading high-performing teams.
• Previous experience in Consumer Lending or FinTech is a plus.

Benefits

• Health, Dental, & Vision benefits.
• Mac computers and work-from-home stipend.
• Monthly internet and phone reimbursement.
• Employee Stock Purchase Plan and RSUs.
• 401(k) plan with company match.
• Tuition reimbursement program.
• $1,000 travel perk on each Earnie-versary.
• Competitive annual PTO and parental leave.
• Commitment to diversity and inclusion in the workplace.
• Opportunities for professional growth and development.