Senior Marketing Tech Specialist - CRM - Remote

Overview

This role involves owning the multichannel global CRM roadmap, focusing on best practices across various cruise brands and markets.

In Short

• Own and improve the CRM roadmap focusing on email and SMS communication.
• Build, test, and enhance CRM data feeds and integrations.
• Drive customer contact for acquisition, retention, and loyalty campaigns.
• Utilize data analysis and AI to improve CRM results.
• Implement CRM innovations in collaboration with the tech team.
• Analyze automated communications for effectiveness.
• Conduct A/B testing to enhance audience engagement.
• Maintain and enhance CRM workflows and integrations.
• Collaborate with CRM vendor Emarsys for performance improvements.

Requirements

• Several years of CRM experience and MarTech expertise.
• Hands-on experience with Emarsys or similar ESP.
• Experience with automation and observability.
• Strong background in email marketing and other CRM channels.
• Proven track record in optimizing CRM channels in e-commerce.
• Working knowledge of SQL and HTML.
• Understanding of agile methodologies and continuous delivery.
• Good communication skills for technical and non-technical audiences.
• Experience in cross-functional collaboration with marketing and analytics teams.

Benefits

• Hybrid job with mostly remote work and regular onsite meet-ups.
• Flexible working hours.
• International and diverse company culture.
• Regular team and company events.
• Dynamic environment with a start-up atmosphere.
• Opportunity to contribute to Dreamlines' growth as a market leader.
• Competitive salary with travel perks and discounts.