Account Strategist, Paid Media - Remote

Overview

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

In Short

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Manage and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Execute and optimize PPC advertising campaigns across multiple platforms
• Work directly with Associate Director to achieve internal and client goals

Requirements

• 3+ years experience in performance/digital marketing agency
• Experience with B2B SaaS/tech clients
• Expertise in paid search and paid social advertising
• Proficiency in advertising platforms like Google Ads and Facebook Business Manager
• Strong understanding of PPC principles
• Ability to analyze campaign performance data
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy
• Organizational and multitasking skills
• Quality-obsessed with a passion for advertising

Benefits

• Annual base salary range of $70,000 - $95,000 USD
• Medical, dental, vision plans, disability, and life insurance
• Unlimited PTO and paid company holidays
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual Anniversary Trip to Newport Beach, CA