Paid Media Strategist - Remote

Overview

The Paid Media Strategist is responsible for owning the execution, performance, and growth of their cross-channel marketing services within their book of business. They service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Paid Media advertising within the B2B marketing space.

In Short

• Manage paid search campaigns for Enterprise level clients.
• Provide intelligent analysis and action plans based on campaign performance data.
• Engage in weekly department scrums and training sessions.
• Continuously seek to improve campaign performance.
• Maintain excellent communication with internal teams and clients.
• Utilize AI technologies to enhance workflow.
• Participate in developing new department training materials.
• Leverage Power Digital's Nova ecosystem.

Requirements

• 3-4 years of digital marketing experience, 2+ years in an agency setting.
• Experience in ABM-specific DSPs and supporting platforms.
• Deep understanding of intent data and channel strategies.
• Minimum 3 years of hands-on experience with Paid Media Channels.
• Proficiency in Google/Microsoft Office Suite(s) and Google Analytics.
• Expert knowledge of funnel marketing.
• Strong ability to formulate insights from marketing data.

Benefits

• Diversity in team backgrounds and experiences.
• Equal Opportunity Employer.
• Focus on employee culture and success.