Senior Account Strategist, Paid Media - Remote

Overview

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

The Paid Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

In Short

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Execute and optimize PPC advertising campaigns
• Work directly with Associate Director to ensure internal and client goals are met

Requirements

• 3+ years experience in a performance/digital marketing agency
• Experience with B2B SaaS/tech clients
• Deep expertise in paid search and paid social advertising
• Proficiency in advertising platforms like Google Ads, Facebook Business Manager
• Strong understanding of PPC principles
• Ability to analyze campaign performance data
• Proven success with mid-market or enterprise accounts
• Ability to articulate strategy and tell stories with data
• Organizational skills to manage multiple projects
• Quality-obsessed with a passion for advertising

Benefits

• Annual salary range of $90,000 - $110,000 USD
• Medical, dental, vision plans, and life insurance coverage
• Mental health support and gym membership
• Unlimited PTO and paid company holidays
• 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual Anniversary Trip with peers and leadership