Senior Paid Media Strategist - Remote

Overview

Senior Paid Media Strategists play an important role at Mad Fish; this position is directly responsible for managing a significant portion of our paid media client portfolio. They possess an advanced degree of experience with paid media such that they are capable of connecting strategy directly to a client's business objectives without hesitation.

In Short

• Manage a significant portion of paid media client portfolio.
• Create and optimize paid media strategies across various platforms.
• Develop multi-channel paid media strategies that connect to client objectives.
• Experience with Google Ads and paid social campaigns.
• Excellent communication skills for reporting and collaboration.
• Advanced understanding of web analytics and attribution models.
• Ability to manage multiple priorities effectively.
• Thrive in fast-paced environments.
• Collaborate with cross-functional teams.
• Participate in client meetings and onboarding.

Requirements

• Minimum of 4 years of experience in paid media strategy.
• Experience with Google Ads, Bing, and social media platforms.
• Strong analytical skills and proficiency in Excel/Google Sheets.
• Ability to develop B2B lead generation strategies.
• Excellent communication and reporting skills.
• Organized and methodical in managing tasks.
• Passionate about learning and collaboration.
• Ability to make data-driven decisions.
• Experience with Google Tag Manager preferred.
• Ability to run tests with clear methodologies.

Benefits

• 100% Health and Dental coverage.
• Family Flex Leave.
• 401(k) program with matching.
• Paid Volunteer Time Off.
• Flexible PTO.
• Annual Company Retreat.