B2B Paid Media Senior Strategist - Remote

Overview

The B2B Paid Media Senior Strategist is responsible for owning the execution, performance, and growth of their cross-channel marketing services within their book of business. They service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Paid Media advertising within the B2B marketing space.

In Short

• Enterprise-level B2B account campaign management.
• Provide intelligent analysis and insights based on campaign performance data.
• Engage in weekly department scrums and training sessions.
• Continuously seek to improve campaign performance.
• Maintain excellent communication with clients.
• Utilize AI and outsource resources to assist in workflow.
• Participate in the development of new training materials.
• Employ AI technologies to enhance business processes.
• Leverage Power Digital's Nova ecosystem.

Requirements

• 3-4 years of digital marketing experience, 2+ years in agency setting.
• Experience in ABM-specific DSPs and supporting platforms.
• Deep understanding of intent data integration.
• Minimum 3 years of hands-on experience with Paid Media Channels.
• Proficiency in Google/Microsoft Office Suite(s).
• Proficiency in Google Analytics.
• Expert knowledge of funnel marketing.
• Strong ability to formulate insights from marketing data.

Benefits

• Base salary + commission opportunities.
• Robust Medical, Dental, Vision insurance plans.
• 401(k) plan with employer contribution matching.
• Unlimited Time Off available on day one.
• Paid Volunteer Time Off (VTO).
• Fully flex work environment.
• Employee Assistance Program (EAP).
• 12 observed national holidays + 2 mental health recharge days.
• Opportunities for growth & leadership.
• Ongoing employee development programs.