Senior Social Media Strategist (Paid) - Remote

Overview

BPD is looking for a Senior Social Media Strategist (Paid) to join our growing Digital team. This role involves collaborating with the media team to develop strategic and creative social media recommendations that support overall business and digital goals and objectives.

In Short

• Oversee and optimize campaigns across all paid social channels.
• Manage day-to-day strategy and execution of campaigns.
• Monitor campaign pacing, budgets, and results.
• Build and implement paid social advertising strategies.
• Collaborate with media planning and analytics teams.
• Advise on best practices for content creation.
• Analyze and report on ad performance.
• Maintain relationships with social media platform representatives.
• Assist in media planning and business development.
• Foster strong client and vendor relationships.

Requirements

• 6+ years of experience in digital marketing roles.
• 2+ years managing Meta, LinkedIn, and Pinterest ad campaigns.
• Proven success in leading social strategy for healthcare brands.
• Strong expertise in major social platforms and analytics tools.
• Ability to analyze data to inform strategies.
• Experience managing social content calendars and influencer programs.
• Strong interpersonal skills and a passion for collaboration.
• Proven track record of creating compelling presentations.
• Commitment to staying updated on industry trends.
• Desire to innovate and contribute to team projects.

Benefits

• Work in a virtual-first environment.
• Collaborate with a diverse team of experts.
• Opportunity to work with leading healthcare brands.
• Engage in innovative solutions and capabilities.
• Contribute to health equity initiatives.