Paid Social Media Strategist - Remote

Overview

The Paid Social Media Strategist will develop and manage paid social marketing strategies to meet client performance targets across various platforms.

In Short

• Understand clients’ businesses and develop marketing strategies.
• Create and manage campaigns on Meta, TikTok, Pinterest, and LinkedIn.
• Optimize campaigns through budget management and ad analysis.
• Guide effective ad copy and landing page content.
• Implement conversion tracking and resolve tracking issues.
• Analyze performance data for improvement recommendations.
• Conduct audits of ad platforms and communicate improvements.
• Participate in cross-channel strategy development.
• Maintain performance reports and manage client communications.
• Lead internal projects and provide feedback on processes.

Requirements

• Experience in media buying and social media marketing.
• Strong analytical skills for performance data analysis.
• Excellent communication skills for client interactions.
• Ability to optimize campaigns and manage budgets effectively.
• Familiarity with ad platforms like Meta, TikTok, Pinterest, and LinkedIn.
• Experience in developing marketing strategies.
• Knowledge of conversion tracking and reporting.
• Ability to work collaboratively with creative teams.
• Proactive in identifying opportunities for improvement.
• Strong organizational skills for managing multiple projects.

Benefits

• Opportunity to work remotely.
• Collaborative team environment.
• Professional development opportunities.
• Access to the latest digital marketing tools.
• Flexible working hours.