Start-up Marketing Lead - Remote

Overview

As the Startup Marketing Lead, you will be responsible for building a segment-specific go-to-market motion from the ground up, owning everything from messaging and campaign strategy to lifecycle programs and partner alignment.

In Short

• Define and evolve Deel’s value proposition for startups.
• Segment the ICP by growth stage, funding, region, and hiring complexity.
• Lead startup-focused GTM campaigns each quarter.
• Collaborate with the Partnerships team for co-marketing.
• Represent Deel in startup communities and industry events.
• Drive meaningful impact while building expertise.
• Source and promote compelling customer stories.
• Excellent communicator and simplifier.
• 8-10+ years in B2B marketing.
• Deep understanding of the startup buyer mindset.

Requirements

• 8-10+ years in B2B marketing, ideally in a segment marketing role.
• Experience working with or marketing to early-stage teams.
• Proven ability to lead cross-functional programs.
• Excellent communication skills.

Benefits

• Stock grant opportunities.
• Flexible remote work options.
• Competitive pay and benefits.