Senior CRM Marketing Manager - Remote

Overview

The Senior CRM Marketing Manager will lead the execution of multi-channel campaigns that drive engagement, adoption, and revenue growth across the entire customer journey.

In Short

• Design and implement multi-channel campaigns to engage prospects and customers across all stages of their journey.
• Work cross-functionally with project teams together with marketing peers, sales and other internal partners to set up and execute various campaigns.
• Monitor campaign performance and customer behavior to evaluate effectiveness, refine strategies, and report on ROI and key lifecycle KPIs.
• Provide actionable insights to optimize campaigns and improve conversion rates.
• Partner closely with Marketing, Product, Sales, and Customer Success to align on strategies and overall customer experience.
• Serve as a champion of operational excellence - track SLAs and ensure efficiencies in campaign delivery.
• Participate in ad-hoc projects and initiatives as part of strike teams to support the business.

Requirements

• 7+ years of experience in CRM or lifecycle marketing within B2B SaaS or technology sectors.
• Deep understanding of integrated B2B CRM marketing strategies across various customer segments.
• Strong project management skills with the ability to coordinate a varied workload.
• Proven track record of working with a regional or global scope in a fast-paced environment.
• Strong analytical skills to interpret data and apply insights to marketing initiatives.
• Hands-on experience with marketing automation platforms, particularly HubSpot and Braze.
• Excellent written and verbal communication skills.
• Experience managing or contributing to large-scale projects involving cross-functional teams.
• Demonstrates a growth mindset and the ability to thrive in ambiguous situations.

Benefits

• Stock grant opportunities based on role and employment status.
• Additional perks and benefits based on employment status and country.
• Flexibility of remote work, including optional WeWork access.