Senior CRM Marketing Manager - Remote

Overview

The Athletic is seeking a Senior CRM Marketing Manager to lead the strategy and execution of impactful marketing programs that engage readers and promote deeper app usage.

In Short

• Lead CRM strategy and execution for key sports moments.
• Collaborate with editorial to plan around major sports events.
• Drive continuous improvement of marketing KPIs.
• Identify opportunities for automation and personalization.
• Communicate strategy and performance to stakeholders.
• Stay updated on email and newsletter trends.
• Support sponsored campaigns in newsletters.
• Work with analytics to build reporting dashboards.
• Collaborate with cross-functional teams on email strategy.
• Manage email service provider relationships.

Requirements

• 7+ years in marketing automation and email marketing.
• Strong project management and communication skills.
• Experience leading email/CRM management functions.
• Familiarity with CRM platforms like Iterable and Braze.
• Understanding of email marketing best practices.
• Strong analytical skills for data-driven strategies.
• Experience with A/B and multivariate testing.
• Proficient in email builders and basic HTML.
• Interest in sports and media is a plus.
• Bachelor’s degree or equivalent experience.

Benefits

• Comprehensive coverage of professional and college teams.
• Opportunity to work with a large global newsroom.
• Engage with a passionate sports audience.