Lifecycle & Loyalty Marketing Manager - Remote

Overview

As a Lifecycle & Loyalty Marketing Manager at Backcountry, you will blend strategic thinking with hands-on execution to enhance customer engagement and loyalty in a fast-paced e-commerce environment.

In Short

• Own initiatives from ideation through implementation to enhance customer interactions.
• Design and evolve cross-channel lifecycle strategy focusing on customer satisfaction and repeat purchases.
• Execute end-to-end lifecycle campaigns including segmentation and content personalization.
• Lead the implementation and optimization of the loyalty program based on customer insights.
• Serve as a CRM platform expert and stay ahead of trends in CRM technology.
• Monitor campaign health and own incident response plans for deliverability issues.
• Embrace evolving responsibilities and take initiative in your role.

Requirements

• 4+ years of experience in CRM, retention, lifecycle, or email marketing.
• Hands-on experience in executing email marketing campaigns using ESPs.
• Strong organizational skills with meticulous attention to detail.
• Strong analytical skills to interpret data and make data-driven decisions.
• Collaborative attitude with effective communication skills.

Benefits

• Executive access to brand CEOs and mentorship from top operators.
• Hands-on experience with advanced AI tools.
• Accelerated career path with greater responsibilities for high performers.
• Competitive benefits including paid time off and employee discounts.